Convergence – All in One – One for All

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When I saw Google/Gmail Buzz today, this time it was not a big surprise for me. I was expecting already some development behind the word “Buzz” was going on. I had tried creating labels in Gmail with the name Buzz earlier and it never allowed me because it was a Gmail Reserve Word. GTalk also never had the Buzz option. The option of buzz in Gmail-  it is another Twitter or Facebook News feed option. Integrating all the things in one is something Gmail started long ago when they introduced chats inside the mail box. They even integrated video and voice chat inside your mailbox. All the recent developments these days is providing all the need in one place – Videos, music, pictures, mail, search, social networking etc all in one. One Application for all these is what every one are trying. I see this as a technological convergence. This is what seen in electronic and computing gadgets where you can get all the things in one gadget. It acts as a mobile communicator, camera, video and audio player etc. The need of customers has also moved to one gadget for all purpose from multiple gadgets for multiple purpose. So the Google/Gmail Buzz can be called as another Gbook/Gwitter right inside your mail box.
A Good move by Google, since Orkut is losing its market share in one of its dominant market – India. Facebook has become the cool thing now in India compared to Orkut and Google very badly need to lock the customers completely switch to Facebook. The idea of locking its email users in this is a good try by Google. Early adopters of technology like me would try at this point and say it is a cool thing. But its the laggards who make the application a success by staying for longer time. Google Wave is yet to make an impact, I keep shouting inside wave to find the use of it and it is yet to become a success. Buzz should create some buzzing for Google next.

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