BING – Microsoft’s New Search Avatar


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Today, Microsoft announced a new avatar of its search engine – Bing. I’ve been playing around with Bing since morning, and what I liked is that it’s not just a search engine, but designed to help make decisions. In fact we are making a paradigm shift and calling it a ‘Decision Engine’ because of the way It empowers people to gain insight and knowledge from the Web, moving more quickly to making the important decisions.
Its pretty cool! The new snazzy design will have a beautiful daily image on the homepage which will have hotspots embedded in it to let you explore the picture in detail
Try the Best Match feature that makes finding relevant information, by putting up front information like customer service numbers for retail sites, the ability to track a package right from the search page, deep links to common pages within the site and much more.
It also has this cool explorer pane on the left that lets me easily get to related searches, past searches, news on the topic etc. It even has a quick tabs feature that anticipates my intent when searching. For example, when I’m searching for a favorite musician, it filters results by albums, biography, videos and images….amazing!
Check out the Video and image search – it has these handy filtering tools that let me sort by size, color, style and much much more. In fact, when I search for videos, it even gives me a preview, when I simply hover over one!
Bing launches globally on 3rd June and some of the features will roll out in India in the coming months. You must check it out at


  1. I wonder what stopped a co like MS to launch the engine with the announcement.
    Anyway a more interesting co. did so as soon as they launched and I found it quite interesting (though its not a search engine per se)

    live - > reverse -> evil
    BING -> But its not Google


  2. hmm from google to MS , I see u loyalties have shifted!! :) btw liked bing....

  3. Hey! For a change, Microsoft has got something refreshing on its search technology.

    I loved the preview feature.

    Also, the search algos seem good. my latest site content is updated in a jiffy..

    Good show.. atb MS..

  4. i think that Bing is not as good as Google. Google would still index new websites faster than Bing. Microsoft would still need a lot of catching to do with GoogleBot.

  5. I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.


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