Nowadays when I am surfing, the usual Google banner ads which will have some un-known face is showing a familiar face. In the last two months, it was only one face and tri-color ( Its only one – Saffron:) is what that captures attention. It is Mr. L K Adavni’s prime minister campaign - for the Indian 15th Lok Sabha Elections.

I did some googling to find out the amount of money spent for the Advertising campaign – Its huge – Rs.250 Crore campaign. In this economic scenario this is really a huge amount for advertisement campaign.

He has followed Barack Obama’s style campaign by completely utilizing the web for the campaign. He has created a Website , Forum ,Blog, Orkut Community , You Tube Channel & Facebook page. A huge money has been poured into the Google Adwords and Banners adds campaign.This is probably the first time by an Indian politician. I am not giving any personal opinion on the party or the candidate here. But I am impressed on the party’s effort ( or any consultant who gave the idea) in using the power of internet for the elections.

That is a great move for me because of one reason, this should create an awareness to many Indian people about the power of Technology. This I see as just a precursor. Now every politician will be forced to follow and flood the world wide web. This will bring out money from deep-black-pockets of India which is in a way useful for online ads community beneficiaries like me who display online ads in our websites,